This Friday, April 29 the Kohl’s stores in St. Petersburg (4820 Park St. N.) and Brandon (11151 Lake Brandon Dr.) celebrate the grand openings of new Sephora locations. Earlier this year, Kohl’s announced 400 stores in 36 states would add Sephora at Kohl’s shops inside the department stores. This addition brings the Sephora count up to 600 and puts the partnership on track to meet its goal of 850 by next year.

“We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion,” said Doug Howe, Kohl’s chief merchandising officer in a press release. “The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”

The shops feature a 2,500-sq ft. space with a fully immersive beauty experience that mimics the regular standalone Sephora. Customers can still get the same vibe with a curated assortment of our favorite brands in addition to six new brands: Murad, Clarins, Jack Black, Living Proof, Versace, and Voluspa.

“Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores,” said Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer. “The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”