Streetwear brand The Hundreds and Jeni’s Splendid Ice Creams drop new collab flavor next week
Last month I wrote about Jeni’s Splendid Ice Creams collab with Fly By Jing and the ice cream brand is keeping us on our toes again with their newest collaboration ice cream flavor. Jeni’s partnered with streetwear brand The Hundreds to create a limited-edition ice cream flavor named Bastani Sonnati, inspired by the traditional Persian delight. The flavor celebrates co-founder Ben Hundred’s cherished childhood memories and blends the vibrant heritage of Persian cuisine with the innovative spirits of both brands.
“This isn’t just an ice cream flavor; it’s a tribute to the Sundays spent around the dinner table with my family,” shares Ben Hundreds. “It’s a taste that invites our guests to feel at home, capturing those warm, familiar moments and making it the perfect flavor for our collaboration with Jeni’s.”
The Bastani Sonnati flavor swirls saffron’s golden hue with the delicate essence of rose water and crunchy pieces of pistachio.
“We absolutely loved collaborating with The Hundreds on Bastani Sonnati. It’s such a special thing when someone we respect deeply, like Ben, trusts us enough to capture the flavor of their childhood,” says Beth Stallings, Director of Innovation at Jeni’s Splendid Ice Creams. “We take that trust seriously because we know every bite has to be as good as you remember it being. We’re thrilled that Bastani Sonnati lives up to Ben’s memories. It’s such a warm and beautiful flavor made with high-quality saffron, a splash of rose water, and pops of whole pistachios. We can’t wait for folks to enjoy it.”
The collaboration also includes a limited-time merchandise celebrating this fusion. The merch drop comes with a t-shirt featuring the colorful ice cream, The Hundred’s iconic “Adam Bomb” design and a quote from Ben Hundreds. Both the Bastani Sonnati ice cream and its companion t-shirt will be available online at Jenis.com and TheHundreds.com, starting August 8, along with Jeni’s scoop shops nationwide. The collaboration launches with a public event in LA at the Jeni’s Larchmont shop from 6 to 9pm on August 8.
