Food

Ben & Jerry’s releases new “Churn Out the Vote” flavor for election season

Election season is always a hectic time. Between the 24 hour news cycle, debates, and rallies, it gets a bit exhausting. Ben & Jerry’s wants to change that.

Their newest release, “Churn Out the Vote”, celebrates all the childless cat (or dog) ladies everywhere. The flavor is made with pretzel swirls, fudge chips, and ripples of chocolate mousse in a creamy vanilla ice cream. This new flavor is in partnership with organization Black Voters Matter Capacity Building Institute (BVM).

“We couldn’t be more pleased to once again join Black Voters Matter in support of their work to ensure that those who will be most impacted by the policies of the next administration vote and that their vote is counted,” said Palika Makam, Ben & Jerry’s U.S. Activism Manager. “When young people and people of color are voters, we all win.”

Ben & Jerry’s and BVM’s partnership is in its fourth year and is part of an effort to engage voters on important issues they care about including abortion, climate change, and more. In addition to this new flavor, the ice cream brand joins BVM in Georgia to support their non-partisan work.

“We couldn’t be more pleased to once again join Black Voters Matter in support of their work to ensure that those who will be most impacted by the policies of the next administration vote and that their vote is counted,” said Palika Makam, Ben & Jerry’s U.S. Activism Manager. “When young people and people of color are voters, we all win.”

Cliff Albright, Executive Director of Black Voters Matter, says politicians are rolling back laws that have given Black and Brown people freedoms.

“Black and Brown young voters of color are not low propensity, they are high opportunity,” said Albright. “Our community fought long and hard for the freedom to vote in this country and they won. Now, nearly sixty years after the passage of the Civil Rights Act, racist politicians are rolling back our freedom to vote and countless other freedoms – like the freedom to learn and the freedom to be safe from gun violence. This generation can fight back by refusing to give into cynicism and despair and making their voices heard at the polls. Their votes have the power to change history and our communities.”

From now until Election Day, the Ben & Jerry’s website will be a hub for all things election. People can check the registration of their voter status and find info on polling locations, early voting, and vote by mail options.

Grab a sample of “Churn Out the Vote” in Scoop Shops. A portion of the proceeds of the flavor all be donated to Black Voters Matter. In addition to Scoop Shops, the flavor will be available as a limited pint in freezers across the country for  $5.99-6.49.

Photo c/o Ben & Jerry’s