I remember starting my freshman year at USF Tampa and my world didn’t extend past Fowler Ave. for the longest until I got my first car. At that point, my POV opened up and I could drive anywhere I wanted any time I chose. The area around University Mall has gone through some changes in the last 10 years that some new developments are underway to revive the area.

The area where University Mall sits is becoming known at RITHM@Uptown and they announced Hub Tampa, a 359-unit off-campus housing for USF students is now open in time for the newly started semester. Hub Tampa houses 900 students and provides amenities like a health and wellness center, rooftop pool, a state-of-the-art study and work center and an activities/events area.

In addition to the new housing, the redevelopment of University Mall continues with the tearing down of the old Macy’s. After seven years, the area will have over 7 million sq. ft. of walkable, multi-story, urban, and mixed-use development.

“With the old Maas Brothers building coming down, we’re getting a glimpse at what life will soon look like along the 18-block corridor of Fowler Avenue that connects I-275 and the Tampa Bay Metro to the University of South Florida campus and big research. That’s where we will build the heart of Uptown. People who call this neighborhood their home will get the chance to experience opportunities that currently are out of reach.”

Besides Hub Tampa, other future RITHM@Uptown constructions include a new Sprouts Farmers Market, Burlington Department Store and an extended stay Marriott hotel. A 30,000 sq.ft. building is planned along with an outdoor plaza green space, promenade, and two-and-a-half story galleria.

“There is significant interest in the third building site from a wide variety of high-quality players including health and fitness, food and beverage, office, medical, and of course, retail,” stated RD Management Principal/President and lead investor, Richard Birdoff. “However, it’s a very important site in the context of our redevelopment plans and the RITHM vision. We need to get it right, so we’re taking the time to assess the market and listen to a wide range of stakeholders in our Uptown Innovation Quarter community.”

Photo c/o Gresham Smith