If you’ve ever been inside the Tampa EDITION hotel, you’ve seen that it does have a very “art-centric” vibe so it makes complete sense they’d partner with St. Pete’s Dalí Museum this holiday season.

In the spirit of the festive time of year, the 5-star hotel worked with the museum for a remaining of one of Salvador Dalí’s watercolor holiday cards, which featured a butterfly motif. Dalí created a series of holiday card for Hallmark and Hoechst Iberica between 1950s-1970s. The cards had a recurring “metamorphosis and regeneration” theme represented by surreal butterflies described by Dalí as “a symbol of the soul”.

The tree’s design draws from Dalí’s vision with pampas grass as the foundation evoking feathered wings from his “Wings” (1958) holiday card. The tree will also be adorned with floating handmade butterflies capturing Dalí’s dreamlike quality of his artwork and butterfly’s natural beauty.

“Our collaboration with The Tampa EDITION this holiday season could not be more timely,” said Kathy Greif, Dalí Museum Chief Operating Officer. “Reinterpreting Dalí’s butterfly motif in such a unique way, and in such a beautiful environment, serves as a powerful symbol of transformation and resilience, a sentiment that resonates deeply with the spirit of the Tampa Bay community this season.”

The tree will be unveiled during an exclusive celebration at the Tampa EDITION Thursday, December 5. A small display of Dalí’s original holiday card images featuring the butterfly motif will be available for guest’s viewing. Custom holiday cards featuring “Mariposas” (1967) butterfly design will also be available to purchase with a portion of the proceeds being donated to The Dalí Museum for its non-profit mission to preserve all things Dalí from his work to legacy to educational activities.

Make sure you stop by the Tampa EDITION as the hotel offers a signature Spanish-inspired holiday cocktail and twist on the Espresso Martini called “It Happened One Night”, made with a hint of cinnamon and created in partnership with Ketel One. Proceeds from the drink are also going to be donated to The Dalí Museum.

Header photo c/o The Dalí Museum FB