The event comes to Tampa for the first time next month and it’s going to be amazing. Founder Brad Matthews told me all about it. As a fellow dessert lover, I’m glad he had the vision to start something like Dessert Wars:
“Dessert lovers, rejoice! An event entirely devoted to all things sweet comes to Tampa next month. Prepare yourself (and your stomach) for the ultimate cheat day. Dessert Wars is set for February 9 from 3 p.m. to 7 p.m. at Armature Works.
“It’s the most indulgent day. I have a sweet tooth so there isn’t a day that goes by where I don’t eat some kind of dessert. It’s a way of life for me,” says founder Bradley Matthews.
He created Dessert Wars because he wanted to his sugar-loving peers and share the intricate world of sweets with the masses. Matthews held his first Dessert Wars competition in 2016 in Miami with 32 vendors. He says it was so new at the time people didn’t quite understand the concept.
“I looked around and there wasn’t anything else like it. I recruited, told people my vision, and I knew it would benefit them the most. They’re being put in front of their direct audience: dessert lovers,” Matthews tells CL. “
PHOTO COURTESY OF DESSERT WARS