Hard Rock International and Lionel Messi launch new chicken sandwich, available now

You can never go wrong with a good chicken sandwich for lunch when Hard Rock International teams up with Global Brand Ambassador Lionel Messi on the launch of a new menu item named the Messi Chicken Sandwich. The “Milanese style” sandwich is inspired by the Argentinian dishes Messi loved growing up and times up perfectly with his entrance in Major League Soccer.

Foodie fans alike can now order the Messi Chicken Sandwich at all Hard Rock Cafe locations and Hard Rock Hotels & Casinos via room service.

“I’m thrilled to bring the flavors of my home country to the world with the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa,” said Lionel Messi, world-renowned soccer sensation and international icon. “There has been no better partner than Hard Rock International in bringing this to life. Like any great teammate, Hard Rock has been with me through historic milestones, and I can’t wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am.”

The sandwich consists of a crispy chicken breast topped with melted provolone cheese, fresh tomatoes, arugula and an herbed aioli.

“We’re excited to continue our partnership with global icon, Lionel Messi, and bring the Messi Chicken Sandwich, ‘Made for you by Leo Messi’ to fans in Tampa,” said Steve Bonner, President of Seminole Hard Rock Tampa. “The Messi Burger has been a huge hit since it landed on our menu last year. On behalf of our team members, we can’t wait for guests to get a taste of this iconic new offering, sure to be another fan favorite.”

Fans can unlock digital experiences by scanning a QR code that leads to a special message from Messi plus other fun things like an AR experience including the chicken sandwich and Messi, trivia games, online shopping, and more.

Photo c/o Hard Rock & Bitner Group